Television Advertising About Stop Smoking Are Most Effective If It Uses The Images And The Testimonials.
Television ads that advance grass roots to go smoking are most effective when they use a "why to quit" strategy that includes either graphic images or deprecating testimonials, a new study suggests. The three most common broad themes occupied in smoking cessation campaigns are why to quit, how to quit and anti-tobacco industry, according to scientists at RTI International, a inspection institute. The study authors examined how smokers responded to and reacted to TV ads with multifarious themes.
They also looked at the impact that certain characteristics - such as cigarette consumption, lecherousness to quit, and past quit attempts - had on smokers' responses to the original types of ads. "While there is considerable variation in the specific execution of these broad themes, ads using the 'why to quit' scenario with graphic images or personal testimonials that evoke specific temperamental responses were perceived as more effective than the other ad categories," lead author Kevin Davis, a superior research health economist in RTI's Public Health Policy Research Program, said in an initiate news release.
Showing posts with label cessation. Show all posts
Showing posts with label cessation. Show all posts
Friday, 9 February 2018
Friday, 2 February 2018
The Best Way To Help Veterans Suffering From Post-Traumatic Stress Disorder Is To Quit Smoking
The Best Way To Help Veterans Suffering From Post-Traumatic Stress Disorder Is To Quit Smoking.
Combining post-traumatic ictus turmoil care with smoking cessation is the best way to help such veterans stop smoking, a new burn the midnight oil reports. In the study, Veterans Affairs (VA) researchers randomly assigned 943 smokers with PTSD from their wartime putting into play into two groups: One group got mental robustness care and its participants were referred to a VA smoking cessation clinic. The other group received integrated care, in which VA mentally ill health counselors provided smoking cessation healing along with PTSD treatment. Vets in the integrated care group were twice as likely to quit smoking for a prolonged while as the group referred to cessation clinics, the study reported.
Both groups were recruited from outpatient PTSD clinics at 10 VA medical centers. Researchers verified who had resign by using a probe for exhaled carbon monoxide as well as a urine test that checked for cotinine, a byproduct of nicotine. Over a consolidation period of up to 48 months between 2004 and 2009, they found that forty-two patients, or nearly 9 percent, in the integrated supervision group quit smoking for at least a year, compared to 21 patients, or 4,5 percent, in the unit referred to smoking cessation clinics.
And "Veterans with PTSD can be helped for their nicotine addiction," said clue study author Miles McFall, skipper of post-traumatic stress disorder treatment programs at the VA Puget Sound Health Care System in Seattle. "We do have true treatments to help them, and they should not be afraid to ask their trim care provider, including mental health providers, for assistance in stopping smoking". The scrutinize appears in the Dec. 8 issue of the Journal of the American Medical Association.
The investigation is "a major step forward on the road to abating the previously overlooked epidemic of tobacco dependence" plaguing forebears with mental illness, according to Judith Prochaska, an associate professor in the branch of psychiatry at University of California, San Francisco, who wrote an accompanying editorial. People with conceptual health problems or addictions such as alcoholism or substance abuse tend to smoke more than those in the general population. For example, about 41 percent of the 10 million race in the United States who be paid mental health treatment annually are smokers, according to background information in the article.
Combining post-traumatic ictus turmoil care with smoking cessation is the best way to help such veterans stop smoking, a new burn the midnight oil reports. In the study, Veterans Affairs (VA) researchers randomly assigned 943 smokers with PTSD from their wartime putting into play into two groups: One group got mental robustness care and its participants were referred to a VA smoking cessation clinic. The other group received integrated care, in which VA mentally ill health counselors provided smoking cessation healing along with PTSD treatment. Vets in the integrated care group were twice as likely to quit smoking for a prolonged while as the group referred to cessation clinics, the study reported.
Both groups were recruited from outpatient PTSD clinics at 10 VA medical centers. Researchers verified who had resign by using a probe for exhaled carbon monoxide as well as a urine test that checked for cotinine, a byproduct of nicotine. Over a consolidation period of up to 48 months between 2004 and 2009, they found that forty-two patients, or nearly 9 percent, in the integrated supervision group quit smoking for at least a year, compared to 21 patients, or 4,5 percent, in the unit referred to smoking cessation clinics.
And "Veterans with PTSD can be helped for their nicotine addiction," said clue study author Miles McFall, skipper of post-traumatic stress disorder treatment programs at the VA Puget Sound Health Care System in Seattle. "We do have true treatments to help them, and they should not be afraid to ask their trim care provider, including mental health providers, for assistance in stopping smoking". The scrutinize appears in the Dec. 8 issue of the Journal of the American Medical Association.
The investigation is "a major step forward on the road to abating the previously overlooked epidemic of tobacco dependence" plaguing forebears with mental illness, according to Judith Prochaska, an associate professor in the branch of psychiatry at University of California, San Francisco, who wrote an accompanying editorial. People with conceptual health problems or addictions such as alcoholism or substance abuse tend to smoke more than those in the general population. For example, about 41 percent of the 10 million race in the United States who be paid mental health treatment annually are smokers, according to background information in the article.
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