Television Advertising About Stop Smoking Are Most Effective If It Uses The Images And The Testimonials

Television Advertising About Stop Smoking Are Most Effective If It Uses The Images And The Testimonials.
Television ads that advance grass roots to go smoking are most effective when they use a "why to quit" strategy that includes either graphic images or deprecating testimonials, a new study suggests. The three most common broad themes occupied in smoking cessation campaigns are why to quit, how to quit and anti-tobacco industry, according to scientists at RTI International, a inspection institute. The study authors examined how smokers responded to and reacted to TV ads with multifarious themes.

They also looked at the impact that certain characteristics - such as cigarette consumption, lecherousness to quit, and past quit attempts - had on smokers' responses to the original types of ads. "While there is considerable variation in the specific execution of these broad themes, ads using the 'why to quit' scenario with graphic images or personal testimonials that evoke specific temperamental responses were perceived as more effective than the other ad categories," lead author Kevin Davis, a superior research health economist in RTI's Public Health Policy Research Program, said in an initiate news release.